NIN's new album

So I have yet to get the latest Nine Inch Nails album, but I plan to swing by Borders on the way home and pick one up because of this news.

Apparently the CD is completely black when purchased, but then changes after repeated playing to reveal some binary. The binary, when translated, directs you to this link:

http://www.exterminal.net/

The site contains a bunch of para-commentary about our increasingly surveillance-oriented society...and so NIN convinces me to buy another album. ;]